Merrimack Valley
Advertise to Lawrence households.
Lawrence is the largest city in the Merrimack Valley and the most densely renter-occupied, at roughly 28% owner-occupancy. Households are larger than the regional average, which changes which service categories carry a campaign.
Lawrence at a glance
U.S. Census Bureau QuickFacts · ACS 2020-2024 5-year estimates, income in 2024 dollars
- Population
- 89,320
- Households
- 31,142
- Housing units
- 33,714
- Median household income
- $60,433
- Owner-occupied
- 28.1%
- Persons per household
- 2.82
Closer to a mailable-address count than households
ZIP codes in Lawrence
- 01840
- 01841
- 01842
- 01843
EDDM sells by carrier route inside these ZIP codes, so a campaign covers selected routes rather than every address. The exact route list and household count come from the campaign's own postal snapshot.
Interest list
Be first when Lawrence, MA opens
Tell us your category and we'll let you know when a Lawrence, MA campaign opens.
- One business per category, so early interest matters.
- No payment and no commitment at this stage.
- We'll share the audience and price before you decide.
Questions
Advertising in Lawrence
How many households can a campaign reach in Lawrence?
Lawrence has about 31,142 households across 4 ZIP codes (01840, 01841, 01842, 01843). A single campaign targets selected USPS carrier routes inside that area rather than every address, and each campaign publishes its own exact household count.
Can two businesses in the same category join a Lawrence campaign?
No. Campaigns use category exclusivity by default, so once a category is reserved we do not add another competing business to that campaign.
What does a placement in Lawrence cost?
Prices vary by placement size and by campaign. Each campaign page shows the exact price of every placement before checkout, and marketing never quotes a single flat figure when placements differ.
What if the Lawrence campaign does not fill?
We do not print an underfunded campaign. It is either extended so it can fill, or your placement rolls forward into the next campaign in this market, keeping your category and the price you paid. If neither suits you, a refund is available.
How is a Lawrence campaign distributed?
Through USPS Every Door Direct Mail. That reaches every address on the selected carrier routes without needing a mailing list, and each advertiser can carry a unique QR code linking to a digital offer page.