MA
1 Massachusetts city has a campaign selling right now.
We group Massachusetts cities into 1 operating market — Merrimack Valley — because a campaign is planned around postal geography, not city limits. Across the 3 cities below we track 9 residential ZIP codes.
Distribution is USPS Every Door Direct Mail, which sells by carrier route. That means a campaign reaches every address on the routes it buys without needing a mailing list, and the household count on each campaign comes from its own postal snapshot rather than an estimate.
Figures are U.S. Census Bureau estimates. Each city page cites its own source and vintage, and any figure we have not verified is left blank rather than estimated.
Merrimack Valley · Essex County
Haverhill spans four ZIP codes across a wide mix of density, from downtown to the Bradford and Ayers Village edges. Owner-occupancy runs near 63%, which typically favours home-services categories.
Merrimack Valley · Essex County
Lawrence is the largest city in the Merrimack Valley and the most densely renter-occupied, at roughly 28% owner-occupancy. Households are larger than the regional average, which changes which service categories carry a campaign.
Merrimack Valley · Essex County
Methuen sits on the New Hampshire line at the top of the Merrimack Valley, with a single ZIP code covering the whole city. That makes it unusually clean to plan a saturation mailing around: one postal geography, one campaign.