The campaign journey
Six steps, with the decision points visible.
Each edition is one mailing with its own coverage, placement inventory, pricing, dates, and production path.
01Choose a market and campaign
Start with the neighborhood you want to reach, then review an edition that is accepting businesses.
- Read the market coverage and campaign's route-based household quantity.
- Review its target dates, available placement range, and the exact inventory still open.
- If your market has no open campaign, join its interest list instead of reserving unavailable inventory.
02Reserve a placement and category
Select one available placement and an eligible business category for that campaign.
- The placement detail shows its exact price before checkout.
- Already-reserved categories are not offered to a second business in the same campaign.
- A reservation holds inventory; it does not silently mark the placement as published.
03Build the offer
Provide the business details and concise offer customers will see in print and online.
- Add the business name, offer copy, contact details, and supported calls to action.
- Supply brand assets and any terms that must accompany the offer.
- The digital offer page continues the printed experience on a phone.
04Prepare and approve the creative
Upload compliant artwork or use design support where the campaign offers it, then review the proof.
- Artwork is checked against the placement and production specification.
- You review how your business appears before the shared campaign goes to production.
- Requested corrections are resolved before approval, not after delivery.
05Produce and distribute the campaign
After the edition is funded and approved, the shared piece is produced and delivered to its selected postal routes.
- An underfunded campaign is not printed simply to meet a date.
- The edition's coverage snapshot preserves the route plan and target quantity used for production.
- Distribution uses USPS Every Door Direct Mail for the published local area.
06Review measured interactions
Use the available campaign reporting to understand supported actions connected to your placement.
- Reporting may include QR scans, offer-page visits, and website clicks.
- Call-button clicks, directions clicks, and coupon interactions are named literally.
- A tracked click is not presented as a completed call, store visit, lead, or sale.
Before you reserve
Read the campaign as a buying brief.
The page should answer the practical questions before checkout, not after it.
- Where?
- The market, postal area, and route-based household quantity.
- When?
- The edition's target schedule and current lifecycle status.
- What is open?
- Available placements and categories not already claimed.
- How much?
- The exact selected-placement price before reservation.
- What is included?
- The campaign's creative, offer, distribution, and reporting details.
Inventory states
Availability means exactly what it says.
Only an available placement can start a reservation. Other states explain why a position cannot be selected, and non-sellable areas do not inflate the campaign's capacity.
Available
Open to an eligible category and selectable now.
Reserved
Held for a category while its order and creative move forward.
Sold
Confirmed and no longer part of sellable inventory.
Not for sale
House or postal space excluded from every availability count.
If the campaign does not fill
No underfunded print run.
A campaign that has not reached its funding requirement is not sent to production just to preserve a target date.
- Extend. The selling period can remain open so the remaining categories can fill.
- Roll forward. Your placement can move to the next campaign in that market with the category and paid price preserved.
- Refund. If the available path does not suit you, the published rollover and refund policy applies.
Read the rollover and refund policy →Common questions
Details that matter before checkout.
Can I reserve before the campaign is open?
No. A placement can be reserved only when its edition is selling and the placement is available. If a market has no open inventory, you can join the interest list for a future campaign.
When do I see the exact price?
The campaign listing can show a price range when placements vary. The placement you select shows its exact price before you reserve it.
How is category exclusivity enforced?
The campaign's claimed categories are derived from its reserved and sold placements. A category already claimed in that campaign is not offered again as available inventory.
What if I do not have artwork?
You can request design support when the campaign offers it. You provide the offer and business materials, then review the proof before production.
What if the campaign does not fill?
The campaign can be extended, or your placement can roll into the next campaign in that market while keeping the category and paid price. If neither option works, a refund is available under the published policy.
Does reporting show how many customers I gained?
No. Reporting shows supported digital interactions such as scans, page visits, and CTA clicks. It does not convert those events into unsupported claims about customers, leads, store visits, or revenue.
See the process in context
Open a real campaign and review its market, inventory, and price.
The current campaign page is always the source of truth for what is available.
Explore campaigns →